NYX’s YouTube video for their newest product, Unibrow.
LMAO! ๐ Happy April Fool’s Day, all!
[Edit: Um, I didn’t expect to get so many hits on this page! Here’s the direct link to NYX’s product page for this item (get a load of the shade names, and the price) and I added a screenshot to the bottom of this post, for posterity. โfz @ 11:12pm EST]

I LOVE how much effort they put into this joke. haha I love the spirit ๐ They’re a great brand
xox Lo
http://www.beautybylo.com
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Totally agree! I love NYX as a brand.
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Hot stuff!
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I’m just wondering how a budget meeting goes.
“So um, you want $10k to film what? A fake product for an April Fool’s joke?”
“Yup.”
“…”
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Bahaha! It’s so true. But I guess it gets filed under advertising costs!
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[…] [Last year’s post: NYX April Fool’s 2015] […]
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[…] not quite as good as last year’s effort, but NYX definitely put a heckuva lot of work into their April Fool’s […]
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