I only splurge on fancy lipsticks now and then, but when I found out that Chanel had recently reformulated their Rouge Coco Lip Colour (the full name is now Rouge Coco Ultra Hydrating Lip Colour) and introduced some new shades, including one named Arthur, I got it immediately. Marketing, eh?
I can’t believe I still haven’t found a lipstick named for me (I have a NARS that comes close, but no cigar), but lo and behold, there is one for my little peanut. Chanel, however, named it after Cpt. Arthur “Boy” Capel, a muse of the legendary Coco Chanel. I imagine the Chanel Boy Bag was named for him, as well. He has been portrayed a few times in film, once by Timothy Dalton (I often get slaughtered for this, but he’s the best Bond after Craig, imo!).
Anyway, I would have picked up Arthur (440) even if it was a glittery neon purple, but thankfully for me, it’s a coral-toned red.
It’s a semi-sheer formula, which is easily built up to a stronger, more opaque red. It’s very vibrant and a wonderful option for summer. The lipstick feels fairly weightless, kind of like a lip balm, and I found it to be just slightly moisturizing. Staying power is very decent for a moisturizing formula, though not fantastic, but the color wears off evenly, making it very easy to reapply.
As for the color, it’s not the world’s most unique lipstick shade. My one complaint is that it leans more coral/orange on me and makes my teeth look a little yellower, which, as a coffee drinker, I don’t need any more help with! But, I love my corals, anyway. I suspect that on a cooler-toned person, Arthur would lean more pinkish. Either way, if you’re looking for a versatile, very clean coral red, I don’t think you would go wrong with choosing Arthur.
Chanel Rouge Coco Lip Colour retails for US$36 / CA$42 and is 0.12 oz / 3.5 g. It is made in France.
Chanel is a private company based in Paris, France.