butter LONDON have launched a new nail polish line that claims to do an awful lot of things:
New 10-in-1 formula! Fierce colour sparks a revolution with Patent Shine 10X. Ten years ago butter LONDON transformed the nail space with the original 3-free lacquer and we’re doing it again! Our new innovative formula is loaded with ingredients proven to promote brighter, stronger, healthier nails in classic, creamy, wearable shades for your best-dressed nails yet. The patented Shock Resisting Polymer Technology delivers limitless shine with up to 10 days of wear. It’s everything you need in on brilliant bottle!
The packaging looks pretty much like that of the original Nail Lacquers, except with a silver cap. The bottles are the same size (11 mL) but the price is $3 higher than the original 3 Free Nail Lacquers at $18. The new lacquers are not yet available at butter LONDON Canada.
The 14 new shades are all cremes and, while they seem fashion-forward, they also aren’t looking particularly unique. Guess I’ll have to see these in person! I’m really interested to see how the formula is, since I think the original BL formula is great.
butter LONDON Patent Shine 10X Nail Lacquer is US$18 and is 0.4 US fl oz / 11 mL for the regular size polishes. The lacquer does not contain toluene, formaldehyde, or dibutyl phthalate (DBP), and is made in the USA.
butter LONDON is based in Seattle, WA, USA.