You will earn SDM Optimum Points with every purchase, and from August 7–14, 2015, you will receive 8,000 Optimum Points on your first purchase at the site. Use the code BRINGBEAUTYHOME and make sure your Optimum Card is linked at checkout.
It appears that beautyBOUTIQUE is also aiming squarely at Sephora Canada, by also offering free shipping with $75+ orders, and 3 free samples with every order.
I am all about the Shoppers Optimum Points, and have been so happy with my experiences shopping at multiple BeautyBoutiques, so I am really excited to try out the new site!
As an aside, the Shoppers-run Murale stores might not last much longer. I don’t see why Shoppers (or rather, their parent company, Loblaw) would maintain two store brands that basically do the same thing…
Some of the brands available at BeautyBoutique are Anna Sui, BeneFit, Bioderma, Biotherm, Bourjois, Clinique, Cover FX, Clarins, Elizabeth Arden, Estée Lauder, Korres, Lancôme, Lise Watier, Marcelle, No7, Nuxe, philosophy, Phyto, Pür Minerals, Quo, Shiseido, Smashbox, Soap & Glory, Stila, StreVectin, Vasanti, and many designer fragrance lines.
The lineup does differ a bit from that at Murale, which also offers brands like Bobbi Brown and Deborah Lippmann.
Hopefully, we’ll eventually see cosmetics from brands like Chanel, Guerlain, and Urban Decay show up here, since they are sold in some SDM stores.