Collection: Essie 2010 Winter
Going Incognito (734) is described by Essie as a “deep, emerald green”. It’s a pine green cream that leans a touch blue, quite like the pigment viridian. While it is a deep color, it isn’t blackened enough to qualify as a vampy. There is also the tiniest bit of dustiness to the shade that I feel prevents it from being labeled as jewel-toned.
The formula is pretty standard for Essie: the first coat goes on deceptively thin and a bit runny, but a second coat goes on smoothly and gives you full opacity. If I was being really fussy, I’d do a third just to totally get rid of any hint of bald spots, but overall, this applies well. I did just two coats for the swatch.
This is definitely one of the nicer deep greens in my collection. It’s a fine choice for the winter holidays, as it reads as fir tree green but with elegance: it isn’t a blingy jingle bell shade. It also works well if you want to get into the Halloween spirit, but not wear some glow-in-the-dark, Slimer shade of green!
Essie Nail Polish retails for US$8.50 / CA$9.99–$10.99 and is 0.46 US fl oz / 13.5 mL. The polish is free of toluene, formaldehyde, and dibutyl phthalate (DBP). It is made in the USA.
Essie Cosmetics, founded in 1981, is based in Westfield NJ, USA. In 2010, Essie was acquired by the L’Oréal Group.
fivezero 
I absolutely love this shade. Too bad it was a special collection 😦 Just the perfect deep green without going black.
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Essie still has it on their website, so I assume it’s currently available! 🙂
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Aaaaah! Jumping up and down! Will have to visit the special Essie counter where they have the entire collection, the european pharmacies only have a very limited selection 🙂
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Ohh that’s a shame! Well, there’s always online ordering from nailsupplies.us, as well! 😉
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It is going to take a lot of nailpower for me to not check out that site immediately…thanks for the recommendation though!
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Shipping costs might end up being too prohibitive – I used to order from them a ton (they were known as TransDesign) but when US int’l shipping costs went up, I stopped. If you have US friends/fam, though, you can always ship to them if they’re willing to bring stuff for you! 😉 The other two good similar US shops are 8ty8beauty.com and head2toebeauty.com. Canadian site nailpolishcanada.com will ship overseas, but prices are not discount and I don’t know what their int’l shipping costs are.
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Aah thanks 😀 Always looking for new websites like this. I do have friends in the states, so I might consider doing that for a mega haul at one point 😀
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So weird, I viewed this on my iphone and the green was so much brighter looking! Now on my laptop it looks deeper and likely more accurate! I need to find out how to calibrate the phone. I much prefer viewing blogs on a proper computer anything – iphones don’t do it justice!
I don’t really own any emerald green cremes – might have to look for this. It’d be perfect for Christmas!
And yes, I remember that cartoon show The Real Ghostbusters! 😀
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Emerald green is a perfect name for this shade as it resembles the darkest tone of emerald stone and it is such a gorgeous colour as well.
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Yes, it is just like an emerald! Bet it’d be pretty with a shimmery top coat over it, as well 🙂
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Yes, that would be great.
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Amazing color. I’ve been looking for a good green for the holidays. Do you recommend any other essie shades? Or is this the one?
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I think it’s the best Christmas-y Essie, for sure. Many of their greens lean teal, grey, or lime. Stylenomics is nice, too, but verrrrry dark. Pretty Edgy might work, too, and it’s lighter than Going Incognito.
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I looked them all up. I should get pretty edgy! Thank you 🙂
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It’s a really nice one!
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This is the perfect Christmas green that’s in a creme form! Normally I see a whole bunch of those typical shimmery metallic emerald green type shades during this time of year! Do you have any vampy greens in your collection?
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It definitely is! It can be surprisingly hard to find a good green cream. Often they’re too dark or too lime/dayglo. I do have several dark greens! I can pull them out for you if you want. 😀 I feel like comparison posts are coming…
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Oooh if you’re up for putting in the effort, I’d totally enjoy it! ‘Tis the season for green nails!
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Ugh! The Real Ghostbusters! I’ve been watching a lot of that lately. ;P
What a gorgeous shade, and nice comparisons, too! Really helps you get a good idea of the colour. An elegant fir green is a good description.
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