Essie Nail Polish in Going Incognito, swatch

Essie — Going Incognito (Nail Polish)

Collection: Essie 2010 Winter

Going Incognito (734) is described by Essie as a “deep, emerald green”. It’s a pine green cream that leans a touch blue, quite like the pigment viridian. While it is a deep color, it isn’t blackened enough to qualify as a vampy. There is also the tiniest bit of dustiness to the shade that I feel prevents it from being labeled as jewel-toned.

Detail from Sunflowers (1888) by Vincent Van Gogh
Detail from Sunflowers (1888), Vincent Van Gogh, which uses viridian and (the highly toxic) emerald/Paris green pigments. Image: nationalgallery.org.uk

The formula is pretty standard for Essie: the first coat goes on deceptively thin and a bit runny, but a second coat goes on smoothly and gives you full opacity. If I was being really fussy, I’d do a third just to totally get rid of any hint of bald spots, but overall, this applies well. I did just two coats for the swatch.

Essie Nail Polish in Going Incognito, swatch

This is definitely one of the nicer deep greens in my collection. It’s a fine choice for the winter holidays, as it reads as fir tree green but with elegance: it isn’t a blingy jingle bell shade. It also works well if you want to get into the Halloween spirit, but not wear some glow-in-the-dark, Slimer shade of green!

The Real Ghostbusters, 80s cartoon
Anyone else remember The Real Ghostbusters? Image: hyaenagallery.com

Essie Nail Polish retails for US$8.50 / CA$9.99–$10.99 and is 0.46 US fl oz / 13.5 mL. The polish is free of toluene, formaldehyde, and dibutyl phthalate (DBP). It is made in the USA.

Essie Cosmetics, founded in 1981, is based in Westfield NJ, USA. In 2010, Essie was acquired by the L’Oréal Group.

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19 thoughts on “Essie — Going Incognito (Nail Polish)

      • Aaaaah! Jumping up and down! Will have to visit the special Essie counter where they have the entire collection, the european pharmacies only have a very limited selection 🙂

        Liked by 1 person

          • Shipping costs might end up being too prohibitive – I used to order from them a ton (they were known as TransDesign) but when US int’l shipping costs went up, I stopped. If you have US friends/fam, though, you can always ship to them if they’re willing to bring stuff for you! 😉 The other two good similar US shops are 8ty8beauty.com and head2toebeauty.com. Canadian site nailpolishcanada.com will ship overseas, but prices are not discount and I don’t know what their int’l shipping costs are.

            Liked by 1 person

          • Aah thanks 😀 Always looking for new websites like this. I do have friends in the states, so I might consider doing that for a mega haul at one point 😀

            Liked by 1 person

  1. So weird, I viewed this on my iphone and the green was so much brighter looking! Now on my laptop it looks deeper and likely more accurate! I need to find out how to calibrate the phone. I much prefer viewing blogs on a proper computer anything – iphones don’t do it justice!
    I don’t really own any emerald green cremes – might have to look for this. It’d be perfect for Christmas!
    And yes, I remember that cartoon show The Real Ghostbusters! 😀

    Like

  2. Ugh! The Real Ghostbusters! I’ve been watching a lot of that lately. ;P

    What a gorgeous shade, and nice comparisons, too! Really helps you get a good idea of the colour. An elegant fir green is a good description.

    Like

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