Early this year, drugstore stalwart Wet n Wild revamped their Wild Shine Nail Color line, which is apparently the first product they ever launched back in 1979!
I’ve liked the previous incarnation of the Wild Shine polishes, but haven’t actually bought any in a long time, since I didn’t have a Wet n Wild source nearby. I do now, and they recently ran a sale on the new polishes. These are a cool 99¢ in the US, but $1.99 in Canada; my shop sells them at $2.29! So when the polishes went on sale for $1.48, I decided I’d snap up a bunch of them.
The color selection isn’t perfect at my drugstore; there are 24 colors in all, but they only carry about 14 or 16. I’ve also seen these, individually packaged, at Dollarama for $1.50, but the color selection there is worse, maybe four shades. I guess the next time I trek out to a Wal-Mart, I’ll have to be sure to pick up the remaining ones that interest me. (Unfortunately, both Walmart.ca and Well.ca don’t sell this particular line of polish online.)
Who is Ultra Violet? (488B) is the first shade I’m reviewing from my little Wet n Wild Haul. It’s an orchid purple cream that actually goes on a little brighter on the nails than how it looks in the bottle.
Application is pretty decent, especially considering the low price tag. It clearly doesn’t apply as well as your typical salon brand, but it stacks up reasonably well against other similarly-priced brands. I’d still put Revlon’s classic Nail Enamel, L’Oréal Colour Riche, and Sally Hansen Xtreme Wear above this, but it’s tough to beat the price!
Two coats was good enough for full opacity. The first coat went on a little unevenly, but the second evened out nicely. I would probably have preferred a third coat, but two coats is really fine.
The new packaging has pros and cons. One one hand, it’s a hair smaller than the old polishes, which held 12.7 mL; the new bottle holds 12.3 mL. It certainly looks a bit nicer than the old bottles with their poorly designed labels, which I thought really screamed “dollar store”. The new bottles and labels have a more polished look (heh), although the asymmetrical cap does read as “budget” to me. I actually found that the cap was annoying to use: you can really only hold it one way, since it’s wide and flat, but because the brush is also the new flat style, it’s hard to rotate the cap to get the brush at the right angle (the cap and brush both lay flat in the same direction).
The brush itself is good, though: flat and slim, but not too wide.
Overall, I only recommend this polish if there’s a color you’re hankering for, but don’t want to spend a lot of money on because you won’t get much use out of it (like for a costume). There are definitely better polishes out there, but this one performs admirably for US99¢/CA$1.99.
Oddly enough, my particular bottle of Who is Ultra Violet? says it’s made in Luxembourg and filled in China. Luxembourg! How is that cost-effective?! Luxembourg has the second highest per capita income in the world. So I did some Googling and apparently, since the nail polish industry has exploded over the last decade, there are now at least two major nail polish manufacturers based in that tiny country: RNB Cosmetics (who make Layla nail polish) and IL Cosmetics. I’m not saying this particular shade of Wet n Wild is specifically made by one of these companies, but I thought this info was very interesting!
The other bottles I have of this product line all say they’re just made in China, except one other that is made in USA and filled in China. The different colors also all have different ingredient lists, and not just regarding the pigments that get mentioned farther down each list. They are, however, all 3-Free.
Wet n Wild Wild Shine Nail Color retails for US$0.99 / CA$1.99 (though they run $2.29 at my drugstore) and are 0.41 oz / 12.3 mL. They are (mostly) made in China and do not contain toluene, formaldehyde, and dibutyl phthalate (DBP).
Wet n Wild is owned by City of Industry CA, USA-based Markwins Beauty Products, Inc., which itself is a subsidiary of Markwins Intl Corp.