As I suspected would happen once Shoppers Drug Mart launched beautyBOUTIQUE.ca, Murale.ca, owned by the same company, is to be phased out.
Shoppers Drug Mart is offering a bonus offer, as well: enter the code BOUTIQUE and received 22,000 bonus Optimum Points (remember to link your Optimum number with your account) when you place your first $100+ order at beautyBOUTIQUE.ca.
Murale’s free-standing stores will continue to operate.
Toronto-based Shoppers Drug Mart, founded in 1962, was acquired by Loblaw in 2013.
It makes perfect business sense! I’m guessing it’s only a matter of time that the Murale physical stores will be converting to BeautyBoutiques?
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