Collection: LVX 2013 Summer
In my bid to post more swatches from brands I don’t blog about as often, here’s a sunshine-y polish from LVX, a brand I hadn’t heard of until I spotted a mass of them at Winners last spring.
I didn’t know what their retail price was, but they were marked at C$6.99 (less than OPI, Orly, and CND at Winners), and the packaging looked pretty sleek, so I picked up two colors.
After a bit of research, I discovered that LVX normally retails for US$16, so I had snagged them at a pretty nice price. I suspect the Winners lot was being cleared out because LVX had changed their boxes: the new boxes have squares in the front to allow you to see the color inside.
Like many higher-end nail polishes, LVX Nail Lacquer comes with a decorative cap over a smaller, more functional cap for application. Overall, the packaging is quite nice and is reminiscent of Chanel Le Vernis, though perhaps not quite as luxe as that.
The two shades I picked were Chambord, a creamy plum, and Deco, a peach pastel. Now that I’ve tried Deco, I’m regretting not having tried it earlier so I could have rushed back to Winners and gotten a few more shades! They did sell out quite quickly. Either that or my location moved them elsewhere—there were a lot of polishes, with a very decent color selection, and they all disappeared within days! Unfortunately, I haven’t seen them since, and at the moment, LVX is only available within the USA.
Deco (028) is a delicious-looking orange sherbet cream with strong apricot tones. These slightly pastel orange creams are a dime a dozen nowadays, but this one stands above many due to its juicier, less chalky pigmentation. Honestly, I’m a little bit smitten by this shade!
As pastel nail polishes go, Deco is easier to apply than most, but it still requires either two thick coats or three thinner coats for perfect coverage. It dries to a lovely, glossy shine.
Based off this one LVX polish I’ve tried, I’d say it compares favorably with Chanel Le Vernis: the packaging is similar (a smidge lower due to LVX’s logo being less fancy and un-embossed), the application is good but not great, the brush is better (denser and flatter), and the pigmentation and color are very good. That said, I’m not in love with Chanel’s formula, either, but LVX at retail is about half the price, so it’s not a bad deal if you see a color you have to have.
LVX Nail Lacquer retails for US$16 and is 0.5 US fl oz / 15 mL. LVX nail polishes are 7-free (no toluene, formaldehyde, formaldehyde resin, dibutyl phthalate (DBP), camphor, xylene, and parabens) and are made in the USA. LVX products are cruelty-free and vegan.
LVX was founded in 2011 by sister-and-brother duo Branka and Rade Tomic. The company’s name is Latin for “light”: LUX, and it is based in Illinois, USA. (And here I was all this time, pronouncing it “ell-vee-ex” in my head.) The brand is heavily inspired by trends in fashion.