Brand: Trust Fund Beauty

I first heard of Trust Fund Beauty through Ipsy, and have been wanting to receive one of their nail polishes for months! Finally, last month, Ipsy sent one to me, and it’s in a fabulous rose gold. I can’t get enough of rose gold anything!

Now, I already have a number of rose gold polishes, like China Glaze Meet Me in the Mirage, H&M Shakudo, Misa Flutter & Feather Missha Wonder Woman GPK05, and Deborah Lippmann Glamorous Life (which I need to swatch and review one of these days). However, there is always room for more!

Champagne Socialite is a super-shimmery rose gold metallic that leans more pink than copper. It has a silvery aspect in its packed shimmer.

I love this! The finish is actually prettier in person. Champagne Socialite gleams like crazy but still manages to look pretty sophisticated.

The polish application was really nice and even, with minimal brush marks considering the metallic nature of the finish. It’s almost a one-coat wonder, but I did prefer two coats to get full coverage. After drying, the polish was totally smooth and glossy, which I loved since some very shimmery polishes feel a little rough once dry.

This is a stunner and I really like the formula. I look forward to trying more polishes from Trust Fund Beauty in the future.

At the moment, the Ipsy code IPSTERS35 is still working on their website—it gives 35% off an order.

[Note for Canadians: Shipping to Canada on their website works out a bit pricey because they seem to tack on a tax**. I don’t know if it means duties will be paid, or if their webstore is just confused since it didn’t actually know which province I was in (the tax was working out to about 12%, which is actually less than it should be since Ontario tax is 13%, plus duties would be added on top of that). Think I’ll wait to see if any Canadian retailers start to stock them. It’s a bit bizarre, since the company is headquartered in Canada!]

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Trust Fund Beauty Nail Polish is US$15/CA$24 and 0.57 fl oz / 17 mL. The formula is advertised as being “10-Free”; they don’t list which 10 chemicals they mean*, but the list of ingredients on their website does not include toluene, formaldehyde, formaldehyde resin, camphor, or dibutyl phthalate (DBP). The company is cruelty-free and vegan. Their products are made in the USA and the EU (my bottle says USA).

[* EDIT 1: I couldn’t find the 10 ingredients on the website, but they are actually printed on the box. Here are the 10-free: formaldehyde, toluene, dibutyl phthalate (DBP), camphor, formaldehyde resin, xylene, parabens, fragrances, animal ingredients, benzophenone-1, GMOs (really?), phthalates, nickel, and lead. Phthalates is listed twice by accident in the English list but not in the French list. There are 14 items listed in all.]

Trust Fund Beauty was founded in 2014 by Samara Granofsky, in honor of her late mother. The company is based in Montréal, QC, Canada (!) but the warehouses are in the US and UK, so Canadians don’t get a break on shopping this brand, yet.

** EDIT 2: I’ve contacted Trust Fund Beauty, and it turns out that the tax is Québec tax that is added for Canadian orders. I should have realized that, duh! It is slightly disappointing that tax is included when the polishes seem to ship from the US, however. I guess if duties and taxes don’t get added on by customs, then all is well.

I also asked the company whether their products were available in Canada at other retailers. They gave me a list of Toronto-area (-ish) retailers, only one of which has Trust Fund Beauty products available for sale on their website. There are, according to TFB, no other Canadian online retailers.

• Anise Natural Apothecary, Burlington ON
• The Cure Apothecary, Toronto ON (online shopping available, TFB polishes are CA$24)
• Madison Beauty Studio, Toronto ON
• Touch Spa, Toronto ON (I am assuming this is Touch Spa Massage Therapy on Queen St W, and not My Touch Beauty Spa & Salon on Wellesley St W)
• White Oaks, Niagara-on-the-Lake ON
• Uni+Koncept, Waterloo ON

In the end, I used the Ipsy code and ordered directly from TFB’s website! I’m looking forward to reviewing the shopping experience and the new polishes.