New Release: Pure Ice — Spring 2017

Collection: Pure Ice Spring 2017

Walmart’s in-house brand, Pure Ice, has released 16 new colors for Spring 2017 in their regular line of Nail Polish.

It’s a super fun and funky collection, with a nice balance of spring-y creams, on-trend metallics, and pretty glitters.

The names are fun, too! Periwinkle in Time and Y’Orchidding Me are my faves. (The whole feel—including the website—reminds me a lot of Sinful Colors, owned by Revlon. I wonder if there’s any connection… Now that I think of it, Pure Ice’s new line of Gel-like polish is called Shine with Gel Tech; Sinful’s launch from 2013 is called SinfulShine with Gel Tech!)

  • Black Tie Affair
  • Chrome On Overhardcore shimmering gunmetal metallic
  • Day To Night3D effect rose and gold metallic
  • Eskimo Kissesiridescent baby blue glitter
  • Galactic Glam
  • Goldie Locksshimmering rose gold
  • Good Karmavibrant raspberry red
  • Guys and Dahliasvibrant fuchsia and violet pearl
  • I Got a Confectionsparkling light pink
  • Miss Mistylovely light purple pearlescent
  • Out of Orbitlapis blue with a shimmering violet flash
  • Periwinkle In Timebright baby blue
  • Sweet Serenitylovely lavender
  • Taupe It Offtrendy neutral
  • Y’Orchidding Medark purple shimmer
  • Your Majestyroyal purple metallic

Wish Walmart Canada would stick these up on their website, as I never really get to Walmart stores.

See all the bottles below!

Pure Ice Spring 2017
Images: pureicecosmetics.com

Happy shopping!

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5 thoughts on “New Release: Pure Ice — Spring 2017

  1. I don’t really shop at Walmart either, but there is this weird drugstore near me that sometimes gets Pure Ice polishes… perhaps stuff that doesn’t sell at Walmart??? Anyway, I’m hoping that Out of Orbit will pop up because it looks so pretty (not that I don’t already own 1000 blue/purple polishes…).

    Liked by 1 person

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