OUAI Treatment Masque (sample)

OUAI — Treatment Masque Review

A while back, I bought a Danier leather renewal lotion at Winners, and during checkout, the cashier asked me, “You know this is for leather, right?” Apparently, they’d had returns from people who bought it, thinking it was for the face.

While Danier cheekily had “Skincare” written on the bottle, it did say “for leather” directly underneath. In addition, I found it in the housewares section, and most Canadians should have recognized local company Danier Leather, who seemed to have a location in every shopping mall and very obviously sold leather jackets, belts, wallets and handbags—certainly not skincare! (The company did go bankrupt in early 2016, though they appear to be back as just Danier).

But, I noticed that it’s happened again! I was researching OUAI Haircare’s Treatment Masque for this review, and some of the comments on Ipsy indicate that some people inadvertently used this hair product on their faces, instead (names are not given to protect the innocent!):

  1. “It helped clear redness that I had been dealing with”
  2. “I always need moisturizers !”
  3. “I loved it my face felt great after”
  4. “I am not super in to skin care but this was an easy enough mask to use.”
  5. “don’t like masks, face too senstivie”
  6. “At first I thought this was a face mask and failed at life for a bit but the hair mask is great! It’s easy to use and it makes my hair smell great!”

OUAI’s packaging only calls this product a Treatment Masque, though it does say “OUAI HAIRCARE” at the top, as well.

From OUAI:

A restorative healing mask that’s formulated to repair damage in minutes, leaving strands incredibly soft and smooth after just one treatment. Made with Artichoke Leaf Extract to seal the cuticle and protect hair from future damage.

An odd thing I noticed while reading through the Ipsy one-line reviews was that a couple of people complained that the product was too runny. I’m not sure what happened but my sample was a thick, rich cream. If anything, I’d have preferred it to be a little bit more liquid so that it would have spread through my hair a little more easily.

The instructions on my 30 mL sample merely said to apply the mask to the hair for 5–10 minutes, then to rinse.

I was a bit perplexed. Was it supposed to be used on dry hair? But then I’d have to apply it right before washing my hair. Applying a mask to dirty hair didn’t sound good to me.

Maybe I should wash my hair twice? Nah, what a pain!

Since it didn’t say specifically to apply it to damp hair, I figured I should try it on dry hair. I waited for a day when my hair wasn’t especially gross (hahaha sorry, TMI) and had an extra ten minutes to deal with a hair mask.

Guys, this stuff smells amazeballs. I love it so, so much. It’s a gorgeous white floral, mostly jasmine, but it smells expensive.

If this was a perfume, I’d buy it in a heartbeat
(if it wasn’t too expensive).

All that sexy jasmine goodness but without the poopy fecal notes.

Jasmine extract is fairly high up on the ingredient list, as well, right after extracts of carrot root and hibiscus, and before extracts of nasturtium, sunflower seed, ginger root, amaranth seed, moringa seed, linseed, pea, and artichoke. Sounds like one fancy salad.

Now, my hair is dry, straight and thick, in the sense that the individual hairs are thick (Asian here). It’s medium-length, a bit past the shoulder. I also usually have maybe 50% more hair, but because of postpartum hair loss, I currently look a bit like a crowned crane and need to loop my ponytail holder around one extra time.

Even with my thinner hair, I needed quite a lot of product to work it evenly through my hair. After I’d used up about half of the tube, I just gave up and left it at that. I definitely missed some of the hair in the under layers and closer to the scalp.

After ten minutes of enjoying the wonderful scent of the mask, I hopped into the shower and and shampooed (Hask Charcoal Purifying Shampoo) and conditioned (The Body Shop Banana Conditioner)—yeah, I know I rotate products too much, so it takes me forever to use stuff up!—and after all of that, my hair no longer smelled like pricy perfume, and just smelled vaguely like banana Runts candy. Boo.

I didn’t notice a heck of a lot of difference in my hair, either.

So the next time I showered, I took my half-empty tube of OUAI’s Treatment Masque sample into the shower with me. I used it as a conditioner, leaving it in for about 5 minutes. It worked great as a conditioner, and I only needed about a quarter-sized dollop rather than half the tube. I did squeeze out excess water from my hair, first, so that the mask could do a better job of conditioning.

I deliberately did a half-assed job of rinsing out the mask/conditioner. My hair was probably weighed down a bit too much since I didn’t rinse it better, but boy, was it smooth and sleek, like I’d just gotten back from the salon. And it smelled divine. Not too strong, though—my husband didn’t notice a scent until I made him sniff my hair.

The third time, I used it as a conditioner again, and did a more thorough job of rinsing. My hair was less weighed down, now, but still emerged pretty smooth and sleek after air drying. The scent was much less noticeable, though.

I still have a few uses, conditioner-style, from my sample, so I’ll enjoy it while it lasts. I’m not 100% sure I will purchase this in the full-size, though now I’m very curious to try more from OUAI, particularly the Smooth Conditioner. From a quick perusal of reviews on Sephora (I had no idea it was sold there! I never look at the hair section of Sephora), I think most of their products are jasmine-scented. Only the hair oil seemed like it had a different scent.

Overall, while I don’t think I’ll be able to use this mask enough times to get a really good idea of how well it works in the long run, it was certainly a pleasure to use on my wet hair, and as a conditioner, not a mask. However, I don’t think I’d recommend this rather heavy product for fine or curly hair.

Incidentally, I just found out OUAI’s suggestion for this Treatment Masque is to use it either dry or wet, and that it’s easier to use on thicker hair when it’s wet, which is exactly what I found to be the case.

This Treatment Masque does contain alcohol near the top of the ingredient list; however, the two alcohols are both fatty alcohols, which are often used as emulsifiers and emollients. They give a thicker, waxier feel to many hair conditioners/products.


Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Amodimethicone, Cetyl Esters, Hydrogenated Ethylhexyl Olivate, Jojoba Esters, Glycerin, Butyrospermum Parkii (Shea) Butter, Oryza Sativa (Rice) Bran Oil, Cocos Nucifera (Coconut) Water, Panthenol, Phyllostachis Bambusoides Juice, Tamarindus Indica Seed Gum, Laureth-9, Daucus Carota Sativa (Carrot) Root Extract, Hydrolyzed Hibiscus Esculentus Extract, Jasminum Officinale (Jasmine) Flower Extract, Nasturtium Officinale Extract, Helianthus Annuus (Sunflower) Seed Extract, Zingiber Officinale (Ginger) Root Extract, Amaranthus Caudatus Seed Extract, Moringa Oleifera Seed Extract, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Cynara Scolymus (Artichoke) Leaf Extract, Alanine, Arginine, Glycine, Histidine, Isoleucine, Phenylalanine, Proline, Serine, Threonine, Valine, Aspartic Acid, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Rice Protein, Hydrolyzed Corn Protein, Hydrolyzed Yeast Protein, Ethylhexylglycerin, Isododecane, Propanediol, Pentylene Glycol, Parfum (Fragrance), Cetrimonium Chloride, Trideceth-12, C11-15 Pareth-7, Polysilicone-15, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Cystine Bis-PG-Propyl Silanetriol, Sodium PCA, PCA, Diisostearyl Malate, Polysorbate 60, Hydrogenated Olive Oil Unsaponifiables, Leuconostoc/Radish Root Ferment Filtrate, Sodium Lactate, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, BHT, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Disodium EDTA, Citric Acid, Phenoxyethanol, Caprylyl Glycol, Chlorphenesin, Benzoic Acid, Sorbic Acid, Methylisothiazolinone, Benzyl Alcohol, Butylphenyl Methylpropional, Citronellol, Hexyl Cinnamal, Linalool

OUAI Haircare Treatment Masque (sample), label

OUAI Haircare Treatment Masque (sample), label


OUAI Haircare Treatment Masque comes in a box of 8 (9 mL) packettes and retails for US$32 / CA$40 (so US$4 / CA$5 per packette). My sample tube contained 30 mL. The company’s products are free of parabens, phthalates, or sulfates. OUAI is cruelty-free.

OUAI Haircare (their web address makes me think of The OA) indicates, with puns, that their name is pronounced way (“Let’s do things our OUAI.”). Inspiration for the name actually came from a casual yes in French (ouais rather than oui, but drop the “s”). The company was founded in 2016 by celebrity hairstylist Jen Atkin, and is based in Beverly Hills, CA, USA.

🇺🇸Made in USA
🇺🇸Company based in USA

8 thoughts on “OUAI — Treatment Masque Review

  1. LMAO about the Danier leather “skincare” product.
    And LMAO about the Ouai masque! I guess if you broke down the ingredients, there ARE a lot of similarities? I knew a guy who used body lotion as hair conditioner – he swore by it.
    Sounds like this is just a hohum product that smells amazing.
    I’ve had several items that I wished were translated into perfumes! A lot of them are haircare but they don’t break down what the “fragrance” listed in the ingredient list is so there’s just a lot of guess work…

    Liked by 1 person

    • I’m actually kind of curious now as to how this would work as a face mask! LOL! j/k

      I really do like this product but not as a mask—it’s a nice conditioner that works well for my hair type. Of course, the scent is a huge bonus and I would never pony up that kind of money if it didn’t smell this good. Hey, jasmine extract is pricey.

      I think I will def try the OUAI conditioner though, just b/c this mask has been the best conditioner I’ve used in a long while but I am afraid it could eventually weigh my hair down too much, or something. 3-4 sample uses isn’t really enough to tell!


  2. Now that’s just crazy! How did they place the word skincare on a leather product? Now a face masque can be used as a hair product but it was first marketed as a face product ??… Oh my, I guess we really have to be careful when we purchase these products. Looks like I will be spending more time in the shopping aisle reading the labels …. sigh. But a least it smells great LOL

    Liked by 1 person

  3. lol honestly people mixing things up at Winners doesn’t surprise me. I’ve seen dog treats in the food section and dog shampoo in the beauty department and vice versa. That’s even funnier that people seemed to be mixing it up outside of Winners though – it pays to read the packaging!

    So many people rave about the Ouai texturizing spray (I think) but I don’t think I could justify the cost. Everything from them seems super expensive, although I don’t mind if you get really high quality results.


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