I don’t have a proper Throwback Thursday post for today, but I do have an Annabelle Cosmetics haul, which semi-counts as a retro thing for me!
For those who don’t know, Annabelle is a Canadian drugstore brand owned by Groupe Marcelle, based in Lacine, Québec, Canada. The same company owns:
- Lise Watier (high end; acquired in 2016, making Groupe Marcelle the largest Canadian beauty company. I wonder if this is why Lise Watier haven’t been running their semi-annual clearance sales!)
- Marcelle (L’Oréal-priced)
- Annabelle (Maybelline-priced)
- CW Beggs & Sons (a men’s skincare line launched in 2015, named for the man who originally founded Marcelle in Chicago in 1874—and here I thought Marcelle had always been Canadian! It turns out Marcelle entered the Canadian market in 1949, and became a Canadian company in 1973.)
Back in the olden days (though not so far back as 1973, ha!), I owned an Annabelle powder blush (very nice) and a couple of Annabelle eyeshadow singles. Gleam was one, a shimmery vanilla, and I think there was maybe a lavender, too. They were so nice for Canadian-made drugstore products, and depotted, they would fit into MAC palettes, as well.
I should dig up the blush and shadows to show you, but for now, I present my latest Annabelle haul! It’s a two-part haul, as I bought the mascara from Shoppers Drug Mart and the eyeshadows directly from Annabelle’s official site, when they ran a great deal at Easter: 40% off all eye makeup!
All prices are in CA$.
- Big Show Waterproof Mascara in Black [$3.99 / reg. $9.95]
- Eyeshadow Single in Brown Frost (Satin) [$3.57 / reg. $5.95]
- Eyeshadow Single in Germanium (Chrome) [$5.37 / reg. $8.95]
- Eyeshadow Single in Mulberry (Satin) [$3.57 / reg. $5.95]
- Eyeshadow Single in Over the Taupe (Metallic) [$3.57 / reg. $5.95]
- Eyeshadow Single in Rose Gold (Chrome)[$5.37 / reg. $8.95]
- Skinny Palette in Summer Purple [$5.97 / reg. $9.95]
I tracked down the Big Show Waterproof Mascara (my nearby Shopper Drug Mart locations didn’t carry the waterproof Annabelle mascaras), thanks to a glowing review from Jodi (A Brash Attitude). I also have stick straight lashes, so I’m really looking forward to trying it! I got it on sale for CA$3.99.
When Annabelle ran the aforementioned 40% off sale, I placed an order with them for the first time. They also offer free shipping with CA$40+ orders. My order went really smoothly, and everything arrived in good time and very neatly packed! A+, would order again!
Here’s the palette, which they just released this spring:
Slightly annoyingly, the case flips opens from the side:
Here are the eyeshadow singles. I wouldn’t be surprised if the Satin and Metallic shades I chose are old enough to qualify for Throwback Thursday!
The Chrome Eyeshadows, however, are new for Spring 2017. I wish they came in flip-top cases like the other shadows do. However, I think I’ll just depot all of these and stick them into a MAC palette.
…and this was my 1000th post! 🤓
LikeLiked by 1 person
Congratulations!! 🙂
LikeLiked by 1 person
😀
LikeLiked by 1 person
$3.99 is such a good price for the mascara! I think I paid $9 for mine last time! I hope you love it ❤
Congrats on your 1000th post!
LikeLiked by 1 person
When I saw in the flyer that Annabelle was on sale, I was a woman on a mission! LOL. Gotta find dat waterproof mascara if it kills me… 😀 Thanks for the rec!
LikeLiked by 1 person
Love love love the colors of shadows. Pretty choice ❤️✔️
LikeLiked by 1 person
I hope they look good on! 🙂
LikeLiked by 1 person
Me too✔️😂
LikeLike
Such great prices!
LikeLiked by 1 person
Yes! It was hard to not buy everything. LOL.
LikeLiked by 2 people
Awesome products. I have never heard of this brand before. Thanks for sharing.
LikeLiked by 1 person
Glad you liked hearing about it! It’s a pretty common Canadian brand 🙂
LikeLike
I don’t know if “The Big Show” mascara is different from “Le Big Show” mascara… I the latter and recalled that it was quite clumpy BUT if combed out with a lash comb, it wore nicely and did not smudge.
I’ve ordered off Annabelle before, they’re great! I’m a big fan of both their blushes and eye shadows. Haven’t tried the new palettes because I saw they’re made in China whereas the singles are made in Canada. Annabelle used to sell eye shadow refills and empty palettes like MAC does but they phased them out. I hope they bring them back one day. Annabelle’s pencil products are also great – eye liners, eye shadow pencil, lip liners – all worth checking out.
Congrats on your 1k post! Throws confetti!
LikeLike
Oh wow! 1000 post! OMG! Congrats!
LikeLike
I don’t own any Anabelle products. Are they worth it? I see them in drugstores but I never hear anything about them, likely because they are a Canadian brand. Any particular favourites you can suggest?
LikeLike