In April, skincare company DECIEM released their first ever The Ordinary Colours makeup in the form of two foundation products. And, in keeping with The Ordinary’s high-impact, low-cost business model, the foundations are both a mere CA$6.70 for each 30 mL bottle. Isn’t that wild?
So, as you’d imagine, they were extremely popular products and the company ended up having trouble fulfilling all the orders in good time. They released an explanation and an apology, and I was delighted when my foundations finally arrived!
I’d ordered each one separately, since the Serum Foundation was released shortly before the Coverage Foundation; the first order arrived last week and the second just came yesterday. [2017/06-16 EDIT: I have now reviewed both foundations: Serum Foundation and Coverage Foundation.]
Both foundations come in the same range of 21 shades, which is quite impressive. Here is their handy Shade Guide. I ordered both products in the same shade: 2.0YG (“Light Medium yellow undertones with gold highlights”) for my NC25–30 skintone. The “2.0” indicates it is the lightest of the medium shades, the “Y” indicates it is yellow-toned (P = pink and R = red), and the “G” indicates a very fine metallic gold effect (S = silver effect, and most shades do not have a metallic effect at all).
For some reason, 2.0Y does not exist. 1.2Y seemed too light and 2.1Y too dark, so I threw caution to the wind and went for the gold effect.
The Serum Foundation is described by DECIEM as a “lightweight pigment suspension system with moderate coverage“.
The Coverage Foundation, by contrast, is a “high-spreadability pigment suspension system with high coverage“.
As you can see, the colors look very close in their bottles (at least I am pretty sure that the bottles are clear—the foundations fully coat the insides!), with the lighter-coverage Serum formula appearing just a hair lighter/less yellow-toned.
I am also very thankful that the bottles are plastic! I am always so leery of accidentally breaking The Ordinary’s glass skincare bottles. These foundation bottles and their pumps feel nice, with a slightly matte finish.
As per the instructions, I gave each bottle a bit of a shake and pumped one small dab of each onto the back of my hand. I’ve been getting fairly tanned already, so the backs of my hands are about a half to a full shade more tan. (Guess I need to upgrade my Ombrelle SPF30 body sunscreen.)
You can see that the Serum Foundation (left) is quite liquid, and the Coverage Foundation is thicker.
The Serum Foundation is so liquid-y that it kind of spills out of the pump, too:
Here are the dabs spread out a bit:
And spread out more:
Eventually, the foundations both dried down to a matte finish with a slight sheen (that’s the metallic “G”, I’m guessing), though it took longer than I’d like. I have dry skin, so I hope these oil-free formulas don’t exacerbate it.
The Serum Foundation was more watery than I had expected it to be. I think that in order to apply it properly, I’ll have to use a makeup sponge. It seems like it’d go on streakily, otherwise. Coverage seems pretty reasonable, considering it is meant to be a light-coverage foundation.
Cyclopentasiloxane, Aqua (Water), Caprylyl Methicone, Coconut Alkanes, Methyl Methacrylate Crosspolymer, Trimethylsiloxysilicate, PEG-9 Polydimethylsiloxyethyl Dimethicone, Coco Caprylate/Caprate, Dimethicone/PEG-10/15 Crosspolymer, Cetyl Diglyceryl Tris(Trimethylsiloxy)silylethyl Dimethicone, Dipropylene Glycol, Tocopherol, Polyglyceryl-3 Diisostearate, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-4 Isostearate, Disteardimonium Hectorite, Hectorite, Sodium Chloride, Hexyl Laurate, Dimethicone/Vinyl Dimethicone Crosspolymer, PEG-10 Dimethicone, Stearic Acid, Alumina, Trisodium Ethylenediamine Disuccinate, Phenoxyethanol, Chlorphenesin. May Contain [+/-]: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Tin Oxide, Aluminum Hydroxide, Bismuth Oxychloride (CI 77163), Mica, Triethoxycaprylylsilane.
The Coverage Foundation felt a lot like a moisturizer, which is not altogether surprising, coming from a company that is all about skincare, first. I’m very curious to try this one, and I think that like its Serum counterpart, it will benefit from application with a makeup sponge. Even though the formula is thicker and more “foundation-like”, it didn’t meld with the skin as readily as I like my foundations to. It also seems quite pigmented, and a sponge would work better at distributing the foundation more evenly.
Aqua (Water), Coconut Alkanes, Dimethicone, Isodecyl Neopentanoate, Caprylyl Methicone, Methyl Methacrylate Crosspolymer, Glycerin, Trimethylsiloxysilicate, PEG-9 Polydimethylsiloxyethyl Dimethicone, Caprylic/Capric Triglyceride, Dimethicone/PEG-10/15 Crosspolymer, Coco Caprylate/Caprate, Cetyl Diglyceryl Tris(Trimethylsiloxy)silylethyl Dimethicone, Sucrose Laurate, Dipropylene Glycol, Polysilicone-11, Tocopherol, Polyglyceryl-3 Diisostearate, Polyglyceryl-3 Polyricinoleate, Disteardimonium Hectorite, Hectorite, Dimethicone/ Bis-Isobutyl PPG-20 Crosspolymer, Dimethyl Isosorbide, Sodium Chloride, Trisodium Ethylenediamine Disuccinate, Phenoxyethanol, Chlorphenesin. May Contain [+/-]: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Tin Oxide, Aluminum Hydroxide, Bismuth Oxychloride (CI 77163), Mica, Triethoxycaprylylsilane.
Color-wise, I think I chose well for depth. Both should suit my skintone well, even with a developing summer tan. I like the idea of a bit of gold sheen for sunny days, too! I did find that both had a sort of grey undertone, like some Korean BB creams do. Not only that, but against my warm, yellow-toned skin, I also noticed that 2.0YG also had a very slight olive hue in both formulations.
I really look forward to trying both of these as soon as I can. I have been on a massive foundation kick lately (currently alternating between tarte Empowered Hybrid Gel Foundation and CoverGirl Ready Set Gorgeous), but The Ordinary’s new color foundations have jumped to the front of the queue! Move over, Maybelline Fit Me and Guerlain Lingerie de Peau!
Have you tried Deciem’s newly-released foundations?
[Note: I purchased both of my foundations directly from Deciem’s website. I’ve also ordered their products from Well.ca and Sephora (though the latter does not carry The Ordinary).]
DECIEM The Ordinary Colour Serum Foundation and Coverage Foundation each contain 30 mL and retail for CA$6.70. Both products are free of alcohol, oil, nuts, and soy. The company is cruelty-free and vegan.
DECIEM was launched by Brandon Truaxe in 2013. “We decided to do 10 things at once and called our craziness DECIEM, coming from decima, the [L]atin word for 10 in a sequence.” The company is based in Toronto, ON, Canada, and currently has stores in Canada, Australia, Mexico, South Korea, and the UK.