Brand: Londontown

Londontown is, like butter LONDON, an American nail polish brand inspired by all things British, complete with British spelling and slang.

I recently came across a few Londontown shades, and picked up a couple for review. I’d heard of them before, as I they were offered by Ipsy a while back, though I sadly did not receive one.

Emerald Tower is described as a “creamy hunter green.” It’s a rich, ultra-dramatic shade of vampy green in a cream finish.

This polish does indeed feel like a mid-end brand (each bottle retails for US$16). The brush applies the polish very nicely, and the gel-like formula is well-pigmented and coats very evenly. The polish dries to a nice shine.

Two coats gave perfect, opaque coverage.

I’ve no complaints as this is a really nice polish. I hope to come across more of their shades up here in Canada!

Happy Canadian Thanksgiving weekend, by the way!

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Londontown Lakur Enhanced Colour contains 12 mL and retails for US$16. The 9-free formula contains no toluene, formaldehyde, formaldehyde resin, camphor, or dibutyl phthalate (DBP).

Londontown is a cruelty-free and vegan brand of nail polish. The company is headquartered in New York, NY, USA.