Collection: Cutex 2017 Spring, Care + Color Nail Color [Launch]
When Revlon—who also own SinfulColors—acquired classic nail brand Cutex from Coty late last year, it was only a matter of time that new nail colors would be released.
Cutex the brand dates back to 1911, when it was founded in Stamford, CT, USA.
Nowadays, Cutex is best known for its nail polish remover, but it’s had a long history of producing nail polish, too. In the company’s first few years, it developed a liquid nail polish based on auto paint. Prior to this, nail color generally came in powders and pastes; by 1925, virtually all nail polish sold had taken on liquid form. Three years later, Cutex started to sell acetone polish remover, and the rest is history.
Cutex vintage gold nail polish.
Faaaaancy!
Cutex vintage cosmetic ad.
They made lipstick, too!
Cutex vintage nail polish ad.
Check out the Art Deco styling. Circa 1920s? Depression era?
