Haulage! The Ordinary by Deciem, Part I (March 2017)

DECIEM — The Ordinary Niacinamide 10% + Zinc 1% Blemish Formula Review

Niacinamide was one of the first skincare products I ordered from DECIEM’s The Ordinary, and over the course of about four months, I used up a full 30 mL bottle.

The product’s full name is Niacinamide 10% + Zinc 1% High-Strength Vitamin and Mineral Blemish Formula, and it is meant to fade blemish spots, reduce skin congestion, and brighten skin tone.

DECIEM The Ordinary Niacinamide 10% + Zinc 1% Blemish Formula

Here is DECIEM’s description of the product:

Niacinamide (Vitamin B3) is indicated to reduce the appearance of skin blemishes and congestion. A high 10% concentration of this vitamin is supported in the formula by zinc salt of pyrrolidone carboxylic acid to balance visible aspects of sebum activity.

Contraindications: If topical Vitamin C is used as part of skincare, it should be applied at alternate times with this formula (ideally Vitamin C in the PM and this formula in the AM). Otherwise, Niacinamide can affect integrity of pure-form Vitamin C (L-Ascorbic Acid).

Notes: While Niacinamide and Zinc PCA reduce the look of blemishes and balance visible sebum activity, neither is a treatment for acne. For persistent acne-related conditions, we recommend the use of Benzoyl Peroxide and/or Retinoic Acid. DECIEM doesn’t recommend ongoing use of BHA such as Salicylic Acid for persistent blemishes. For temporary improvement in appearance of blemishes, Salicylic Acid would help. This formulation can be used alongside acne treatments if desired for added visible skin benefits.

Independent studies suggest Niacinamide is also an effective ingredient for brightening skin tone.

As per instructions, I did not use any Vitamin C with Niacinamide; other studies have suggested that use of these two in conjunction on the skin may not be a problem—for example, the TIA’M Vitamin C serum I am using at the moment actually contains niacinamide, as well!). However, I wasn’t introducing any Vitamin C to my skincare routine at the time I was trying out the Niacinamide, so I did follow DECIEM’s recommendation by default.

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Haulage! The Ordinary by Deciem, Part I (March 2017)

DECIEM — The Ordinary “Buffet” Multi-Technology Peptide Serum Review

This review is a long time coming! I’ve had a bit of a skincare misadventure over the summer, but now, I’ve finally used DECIEM’s popular “Buffet” peptide serum for several months and feel that I can give it a more detailed review.

Earlier this year, I was looking to overhaul my fairly basic skincare routine and picked up several skincare products from DECIEM’s The Ordinary, a line of pared-down products. I was never much of a serum-user, as my routine pretty much consisted of cleanser plus moisturizer, but having read a lot about serums—and about the Korean 10-step skincare routine, in particular—I was determined to expand my skincare horizons.

The first product from The Ordinary that I worked into a routine was the much talked-about “Buffet” Multi-Technology Peptide Serum, which retails at a quite low price of CA$14.80. Other peptide serums can cost upwards of a couple hundred dollars, for the same 30 mL, so I was both very curious to see how effective The Ordinary’s product could be.

DECIEM The Ordinary Buffet Multi-Technology Peptide Serum

Peptide Serum Price Comparison Chart

For reference, here are some prices of peptide serums on beautyBOUTIQUE/Shoppers Drug Mart, Sephora Canada, and Well.ca. All prices are in Canadian dollars. For products available in multiple sizes, I used the largest, most cost-effective size.

Before I started, I didn’t realize there were so many! But hey, gotta add them all.

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Deciem The Ordinary Colours Serum & Coverage Foundations in 2.0YG

DECIEM — The Ordinary Coverage Foundation (2.0YG) Review

Before I go into the review, Toronto-based DECIEM came out with some big news yesterday—they’ve sold a stake in the company to Estée Lauder.

The very very big thing has happened. It will change everything and yet nothing will change at all! @esteelaudercompanies (a really really big company behind really really big brands) has today acquired a minority stake in DECIEM. The ELC team embraced us like a loving family from the very first meeting to the emotional hugs at closing. Instead of trying to control things like big companies sometimes do, ELC insists that we continue to be who we are. We are really emotional today because we know that, together with ELC, we are going to lead innovation in beauty and bring you more and more of very good things (and less and less of very bad delays). We are here today because of your support and love for us along our journey in the past few years. We promise that every step we take will be one to continue to recognize your support. (PS1- No, we won’t change who we are in any way; PS2- Brandon is and will still be the CEO; PS3- Yes, we have a lot of money now to invest in big infrastructure so we can serve you very promptly; PS4- Yes, we will have many more stores in many more places; PS5- We never have and will not test on animals. ; PS6- No, we won’t raise the prices of products we sell to you; PS7- ELC may seem like a big conglomerate, but please believe us when we say that it has a big soul and a team of truly loving people; PS8- The release is here: elc.deciem.com) 🙈🐒🐒🐒❤️❤️❤️

A post shared by THE ABNORMAL BEAUTY COMPANY (@deciem) on

The very very big thing has happened. It will change everything and yet nothing will change at all! @esteelaudercompanies (a really really big company behind really really big brands) has today acquired a minority stake in DECIEM. The ELC team embraced us like a loving family from the very first meeting to the emotional hugs at closing. Instead of trying to control things like big companies sometimes do, ELC insists that we continue to be who we are. We are really emotional today because we know that, together with ELC, we are going to lead innovation in beauty and bring you more and more of very good things (and less and less of very bad delays). We are here today because of your support and love for us along our journey in the past few years. We promise that every step we take will be one to continue to recognize your support. (PS1- No, we won’t change who we are in any way; PS2- Brandon is and will still be the CEO; PS3- Yes, we have a lot of money now to invest in big infrastructure so we can serve you very promptly; PS4- Yes, we will have many more stores in many more places; PS5- We never have and will not test on animals. ; PS6- No, we won’t raise the prices of products we sell to you; PS7- ELC may seem like a big conglomerate, but please believe us when we say that it has a big soul and a team of truly loving people; PS8- The release is here: elc.deciem.com) 🙈🐒🐒🐒❤️❤️❤️

The optimist in me wants to say good for them! And that this new injection of money will seriously improve their production and distribution, particularly considering the issues they had upon the recent launch of their first colour cosmetics.

The pessimist in me realizes that The Estée Lauder Companies is one of the world’s largest cosmetic conglomerates, with brands like Clinique, MAC, Too Faced, Bobbi Brown, Tom Ford, Becca, Origins, Smashbox, La Mer, Aveda, Jo Malone, Le Labo and more under its umbrella. It seems possible that formulations might become altered, prices may start to increase, and some of the things that I personally liked about the company will change: being local, cruelty-free (Estée Lauder is not cruelty-free), and the values they claimed to have about honesty in skincare.

Each box DECIEM mails out has ABNORMAL BEAUTY COMPANY emblazoned on it in bold, sans-serif letters. It rings a bit false now that there’s a beauty behemoth behind the scenes.

Deciem box

In any case, Brandon Truaxe will remain DECIEM’s CEO (he has previous with launching a company only to sell it, and was also a founder of Indeed Labs). The company’s fans, including myself, will have to hope that this move allows DECIEM to grow comfortably, without losing sight of what made them so very popular in the first place.

•••••

This week, I test drove Canadian skincare brand DECIEM’s first foray into color makeup with one of their two new foundations.

In April, they released a Serum Foundation and a Coverage Foundation under one of their brands, The OrdinaryI picked up both in the color 2.0YG (Light Medium, Yellow Undertones with Gold Highlights) for my NC25–30 skintone.

Deciem The Ordinary Colours Serum & Coverage Foundations in 2.0YG, bottles

Deciem The Ordinary Colours Serum & Coverage Foundations in 2.0YG, color labels

Last week, I reviewed the Serum Foundation, and I wasn’t a huge fan.

Today, I’m reviewing the Coverage Foundation, which, obviously, is meant to provide more coverage. It claims a light cream texture, full coverage, higher pigmentation than the Serum Foundation, and a semi-matte finish. The shade I got, as indicated by the “G” in the name, has additional subtle gold highlights mixed in.

Sounds good to me!

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Deciem The Ordinary Colours Serum & Coverage Foundations in 2.0YG

DECIEM — The Ordinary Serum Foundation (2.0YG) Review

This week, I test drove Canadian skincare brand DECIEM’s first foray into color makeup with one of their two new foundations.

In April, they released a Serum Foundation and a Coverage Foundation. I picked up both in the color 2.0YG (Light Medium, Yellow Undertones with Gold Highlights) for my NC25–30 skintone.

Deciem The Ordinary Colours Serum & Coverage Foundations in 2.0YG, bottles

Deciem The Ordinary Colours Serum & Coverage Foundations in 2.0YG, color labels

Today, I’m reviewing the Serum Foundation, which is the more lightweight version. It claims a light serum texture, medium coverage, excellent pigmentation, and a semi-matte finish. The shade I got, as indicated by the “G” in the name, has additional subtle gold highlights mixed in.

The formula is fairly liquid and serum-like, and it is indeed well-pigmented.

Deciem The Ordinary Colours Serum & Coverage Foundations in 2.0YG, swatch

This foundation also has SPF15, though it can only be claimed in the EU:

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Deciem The Ordinary Colours Serum & Coverage Foundations in 2.0YG

DECIEM — The Ordinary Colours Serum & Coverage Foundations (2.0YG) Swatch & First Impression

In April, skincare company DECIEM released their first ever The Ordinary Colours makeup in the form of two foundation products. And, in keeping with The Ordinary’s high-impact, low-cost business model, the foundations are both a mere CA$6.70 for each 30 mL bottle. Isn’t that wild?

So, as you’d imagine, they were extremely popular products and the company ended up having trouble fulfilling all the orders in good time. They released an explanation and an apology, and I was delighted when my foundations finally arrived!

I’d ordered each one separately, since the Serum Foundation was released shortly before the Coverage Foundation; the first order arrived last week and the second just came yesterday. [2017/06-16 EDIT: I have now reviewed both foundations: Serum Foundation and Coverage Foundation.]

Both foundations come in the same range of 21 shades, which is quite impressive. Here is their handy Shade Guide. I ordered both products in the same shade: 2.0YG (“Light Medium yellow undertones with gold highlights”) for my NC25–30 skintone. The “2.0” indicates it is the lightest of the medium shades, the “Y” indicates it is yellow-toned (P = pink and R = red), and the “G” indicates a very fine metallic gold effect (S = silver effect, and most shades do not have a metallic effect at all).

For some reason, 2.0Y does not exist. 1.2Y seemed too light and 2.1Y too dark, so I threw caution to the wind and went for the gold effect.

Deciem The Ordinary Colours Serum & Coverage Foundations in 2.0YG

The Serum Foundation is described by DECIEM as a “lightweight pigment suspension system with moderate coverage“.

The Coverage Foundation, by contrast, is a “high-spreadability pigment suspension system with high coverage“.

Deciem The Ordinary Colours Serum & Coverage Foundations in 2.0YG

As you can see, the colors look very close in their bottles (at least I am pretty sure that the bottles are clear—the foundations fully coat the insides!), with the lighter-coverage Serum formula appearing just a hair lighter/less yellow-toned.

I am also very thankful that the bottles are plastic! I am always so leery of accidentally breaking The Ordinary’s glass skincare bottles. These foundation bottles and their pumps feel nice, with a slightly matte finish.

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Deciem, It’s Totally OK!

Just this morning I checked on the status of my two Deciem orders from late April, and they were still processing. A quick peek on their Twitter told me that they were waiting on pumps for the newly released Colour Foundations, so there would be a wait of about two weeks.

No biggie to me, as I know they’re a smaller company (and local—I don’t think their headquarters are too far from where I live), and I’m sure they’ve been inundated with orders! (Here’s my first order from earlier, less busy times!)

I kind of wish my non-Colours items would ship, but there’s nothing I ordered that I need right away.

This afternoon, I got an email from Deciem:

Hi ❤️

We are really emotional. We are working really hard. And we feel really helpless. We know you are waiting for your order of Colours. And nothing hurts us more than knowing how difficult it is to be waiting. Everyone seems to be congratulating us on the success of Colours but we are instead so severely disappointed in ourselves that you are still waiting.

We have always manufactured all of our products in house, which almost no one does. This very direction has allowed us to be disruptive in beauty and offer value to you, our amazing customer, follower and supporter. However, this in-house effort is also what has placed us under tremendous pressure to fulfill the extreme volume of orders for Colours when it launched. We started with a waiting list of 25,000 people but ended up with orders for more than 250,000 units in just a week. We are producing Colours around the clock and we are fulfilling orders around the clock. We estimated it would take us 10-15 days to get through these orders but it’s taking a bit longer despite every single one of us placing our heart and soul into what matters the most: your happiness.

We are working very hard. We are shipping thousands of orders daily. Your order will be ready very soon. And in November, we will be moving to a new facility, representing our fourth move in four years. This new facility will increase our capacity by 450% initially and by even more shortly after. It is unacceptable to us for you to wait and we know that we will soon be in a place where we can serve you very promptly, the only way you should be served.

A very helpless but very genuine hug,

DECIEM

I’m so glad they’ve updated their customers on the delay, and hope they’ll be back on track as soon as possible! It’s also very cool that they’ll be moving to a new facility this fall. More Deciem for everybody is a great thing. 😁

fivezero's Sephora haulage, VIB Sale (April 2017)

Haulage! Sephora VIB Sale: Unboxing (April 2017)

My Sephora VIB Sale orders arrived earlier this week, and I’ve only just had a chance to open them up and have a look.

I placed two orders online (for reasons I talked about in my initial post) and here is what I got:

  • Deborah Lippmann Gel Lab Pro in Stargasm
  • DECIEM Niod Sanskrit Saponins
  • Guerlain La Petite Robe Noir Nail Colour in Lilac Belt
  • Make Up For Ever Metal Palette ($16)
  • Stellar Infinite Lipstick in Dark Matter 04
  • tarte Tarteist Pro Custom Magnetic Palette in Wild Animal

Free samples:

  • Peter Thomas Roth Water Drench Hyaluronic Cloud Cream (sample)
  • Fresh Lotus Youth Preserve Eye Cream (sample)
  • Fresh Rose Hydrating Eye Gel Cream (sample)
  • Derek Lam 10 Crosby Rain Day (sample)
  • First Aid Beauty Hello FAB Coconut Skin Smoothie Priming Moisturizer (sample)
  • Elizabeth & James Nirvana Bourbon (sample)

I turned the NIOD tube backward in the group shot, haha! Oops.

Here it is facing forward:

DECIEM NIOD Sanskrit Saponins

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