Over the last few months, Loblaw, a Canadian grocery and pharmacy retailing giant, has been making a lot of changes to their online luxury beauty store, beautyBOUTIQUE.
For one, they changed their website from beautyboutique.ca to keep it under their Shoppers Drug Mart umbrella at beauty.shoppersdrugmart.ca. This redirects to beauty.shoppersdrugmart.ca/beauty-boutique, which seems a little redundant to me.
Anyway, secondly, they added a regular Beauty section to the Luxury Beauty section! This means that Canadians can now purchase a wide variety (though not a full selection) of drugstore beauty products online via Shoppers. This is great news for me—I’ve been sending messages about this to Shoppers whenever they ask for suggestions—since I hate having to hit up a few different locations just to find the all products I want.
I’ve noticed that there are still some growing pains. For example, not all brands are available online (L’Occitane and quite a few perfume brands in the luxury section). The weekly sales are not always posted at the right time. The database is a bit wonky: Mid- and lower-priced brands (Calgon, J.R. Watkins, Marcelle, Pixi, Cake Beauty, all lower-end fragrances) show up in the Luxury section. There are some other oddities: Vasanti is under Luxury, but similarly-priced Nude by Nature and Consonant Skincare are slotted into regular Beauty; Strivectin is Luxury but Fekkai and Redken are filed under regular Beauty.