Over the last few months, Loblaw, a Canadian grocery and pharmacy retailing giant, has been making a lot of changes to their online luxury beauty store, beautyBOUTIQUE.
For one, they changed their website from beautyboutique.ca to keep it under their Shoppers Drug Mart umbrella at beauty.shoppersdrugmart.ca. This redirects to beauty.shoppersdrugmart.ca/beauty-boutique, which seems a little redundant to me.
Anyway, secondly, they added a regular Beauty section to the Luxury Beauty section! This means that Canadians can now purchase a wide variety (though not a full selection) of drugstore beauty products online via Shoppers. This is great news for me—I’ve been sending messages about this to Shoppers whenever they ask for suggestions—since I hate having to hit up a few different locations just to find the all products I want.
I’ve noticed that there are still some growing pains. For example, not all brands are available online (L’Occitane and quite a few perfume brands in the luxury section). The weekly sales are not always posted at the right time. The database is a bit wonky: Mid- and lower-priced brands (Calgon, J.R. Watkins, Marcelle, Pixi, Cake Beauty, all lower-end fragrances) show up in the Luxury section. There are some other oddities: Vasanti is under Luxury, but similarly-priced Nude by Nature and Consonant Skincare are slotted into regular Beauty; Strivectin is Luxury but Fekkai and Redken are filed under regular Beauty.
I had some time to kill at a couple of drugstores recently, while I hunted for a new foundation, so here are more foundation swatches I did, plus some photos of new collections I spotted.
Brands covered: Cutex, Joe Fresh, L’Oréal, Pixi by Petra, Sensationail, and Vasanti.
First, the foundation swatches!
Joe Fresh – Daily Boost Fluid Foundation
This foundation seemed a little too shiny, but the consistency was pretty nice and smooth. It’s not too thick nor too pigmented. I appear to be in-between shades Bisque and Sand. Sand looks like it’d be a nice summer foundation for me. The three shades I swatched are all quite yellow-based, no peachiness.
L’Oréal – Infallible Pro-Glow Foundation
I really liked the texture of this foundation: not too liquidy and it blended into my dry skin nicely. The finish was very pretty and natural-looking. I’ve had luck with some other L’Oréal liquid foundations (True Match and True Match Lumi), so I think I’ll have to try this one, soon. $20 on sale is still a bit much, though. What’s going on at the drugstore?!
This St. Valentine’s Day weekend (Saturday & Sunday, February 13–14), Canada’s Shoppers Drug Mart is offering a Spend Your Points Event on Cosmetics & Fragrances only.
Spend the following Optimum Points on Cosmetics & Fragrances and receive:
50,000 points for $100 off (extra $15)
95,000 points for $200 off (extra $30)
Also, from February 10-11 (ends tonight), receive 22,000 Optimum Bonus Points when you spend $125 or more at beautyBOUTIQUE.
And, Joe Fresh Beauty is now sold at selected Shoppers Drug Mart locations.
I’m tempted to redeem since I have enough points! I don’t have much on my cosmetics/fragrance wishlist, though. (Plus, I’ll have to brave the arctic temperatures we’re experiencing!) Do you have any recommendations?
Here are links to some of my past Optimum Points hauls: