Tom Hiddleston drinking tea

Sale Alert: Black Friday Roundup 2017 (Canada)

Experience Black Friday the civilized way: at home, in front of your screen, with a nice cup of tea. I will be adding to this post as I see new deals.

Don’t forget to use Ebates.ca (referral link) for many of these stores!

Annabelle: 40% off everything & free shipping, plus a free Full Blast Mascara GWP with a $35 purchase. No code required.

beautyBOUTIQUE: Get 20x the points with a $75+ purchase; Black Friday deals; Saturday & Sunday is the Spend Your Points Plus event.

belif: 20% off.

The Body Shop: Various deals. [12% Ebates.ca]

Cake Beauty: Code CAKEFRIDAY40 for 40% off, plus Black Friday sets.

Charlotte Tilbury: 50% off select luxury beauty sets.

Chatters: Selected deals.

Clarins: 15% off $100, 20% off $150, or 25% off $200 orders.

Clinique: Code 25OFF for 25% off. Choose a free full sized GWP with a $75 order.

ColourPop: Code BESTPALS for 20% off shadow palettes.

DECIEM: Black Friday sets; CA/US$4.95 shipping applies to any Black Friday Set order.

Estée Lauder: $99 Advanced Night Repair Synchronized Recovery Complex II (reg. $120).

Glossier: 20% off and free shipping.

Illamasqua: 25% off.

Inglot: Code BF2017 for 20% off.

Julep: $5 nail polishes and plenty of Black Fri-YAY deals. [1.5% Ebates.ca]

Kiehl’s: Code BFRIDAY for 15% off or 20% off a $150+ order. [3% Ebates.ca]

Lancôme: Code BLACKFRIDAY for 20% off. [3% Ebates.ca]

Lise Watier: 20% off everything & free shipping, plus choose one of three 2-piece full-sized GWPs with a $100 purchase. Codes are TEINT (Base Miracle + Perfecting Foundation Brush), YEUX (Eye Primer + Eyeshadow Brush), and LEVRES (Magnifix Lips + Lip Brush).

London Drugs: Pay with Visa Checkout to get $10 off a $100+ order.

MAC Canada: For Select members only, 25% off with code MAC25, and pick 5 samples. [3% Ebates.ca]

Marcelle: 30% off everything & free shipping, plus a free 3-piece GWP with a $65 purchase.

Nail Polish Canada: Various deals.

NARS: Code TAKE20 for 20% off.

Sephora: Various Black Friday sets. [4% Ebates.ca]

Shu Uemura: Code SHUBF 20% off $50 or 25% off $100, plus free shipping on $50+ orders.

tarte: Code FRIYAY for 25% off (just FYI, tarte also very recently had their site hacked.)

Trust Fund Beauty: Code BF50 for 50% off.

Urban Decay: Code: LETSCYBER for 20% off Friends & Fanatics event, 2 days only. Spend $80 and get a free Prime and Set Duo.

Vasanti: 20–80% off.

Well.ca: Pay with Visa Checkout & use code VISA10 to get $10 off a $75+ order. [1% Ebates.ca]

Yves Rocher: 50% off sitewide, plus $20 off a $60 order and free shipping with code 20BLACK60.

YSL Beauty: 15% off with code YSL15, today only.

Zoya: Code FRIYAY for 50% off and free shipping (handling fee applies for Canada).

Exclusions apply for some deals.

Happpy Shopping!

[Image source: Tom Hiddleston in Jaguar’s 2014 Super Bowl commercial]

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Shu Uemura × Super Mario Bros. Holiday 2017 collection

Haulage! Shu Uemura × Super Mario Bros. (Holiday 2017)

Shu Uemura just released their new collaboration with Super Mario Bros./Nintendo (I KNOW!) and it is an awesome collection!

Sadly, there’s no nail polish, though I did snag the Invincible Superstar Premium Curler and Peach’s Favorite Premium Brush Set.

Super Mario World for Super Nintendo brings back memories!

Here are some selected items from the collection:

shu uemura – peach's eye and cheek palette
shu uemura – peach’s eye and cheek palette
US$115 / CA$125
shu uemura – ultime8 sublime beauty cleansing oil
shu uemura – ultime8 sublime beauty cleansing oil
US$91 / CA$99
shu uemura – peach's favorite premium brush set
shu uemura – peach’s favorite premium brush set
US$69 / CA$89

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Deciem The Ordinary Colours Serum & Coverage Foundations in 2.0YG

DECIEM — The Ordinary Coverage Foundation (2.0YG) Review

Before I go into the review, Toronto-based DECIEM came out with some big news yesterday—they’ve sold a stake in the company to Estée Lauder.

View this post on Instagram

The very very big thing has happened. It will change everything and yet nothing will change at all! @esteelaudercompanies (a really really big company behind really really big brands) has today acquired a minority stake in DECIEM. The ELC team embraced us like a loving family from the very first meeting to the emotional hugs at closing. Instead of trying to control things like big companies sometimes do, ELC insists that we continue to be who we are. We are really emotional today because we know that, together with ELC, we are going to lead innovation in beauty and bring you more and more of very good things (and less and less of very bad delays). We are here today because of your support and love for us along our journey in the past few years. We promise that every step we take will be one to continue to recognize your support. (PS1- No, we won’t change who we are in any way; PS2- Brandon is and will still be the CEO; PS3- Yes, we have a lot of money now to invest in big infrastructure so we can serve you very promptly; PS4- Yes, we will have many more stores in many more places; PS5- We never have and will not test on animals. ; PS6- No, we won’t raise the prices of products we sell to you; PS7- ELC may seem like a big conglomerate, but please believe us when we say that it has a big soul and a team of truly loving people; PS8- The release is here: elc.deciem.com) 🙈🐒🐒🐒❤️❤️❤️

A post shared by THE ABNORMAL BEAUTY COMPANY (@deciem) on

The very very big thing has happened. It will change everything and yet nothing will change at all! @esteelaudercompanies (a really really big company behind really really big brands) has today acquired a minority stake in DECIEM. The ELC team embraced us like a loving family from the very first meeting to the emotional hugs at closing. Instead of trying to control things like big companies sometimes do, ELC insists that we continue to be who we are. We are really emotional today because we know that, together with ELC, we are going to lead innovation in beauty and bring you more and more of very good things (and less and less of very bad delays). We are here today because of your support and love for us along our journey in the past few years. We promise that every step we take will be one to continue to recognize your support. (PS1- No, we won’t change who we are in any way; PS2- Brandon is and will still be the CEO; PS3- Yes, we have a lot of money now to invest in big infrastructure so we can serve you very promptly; PS4- Yes, we will have many more stores in many more places; PS5- We never have and will not test on animals. ; PS6- No, we won’t raise the prices of products we sell to you; PS7- ELC may seem like a big conglomerate, but please believe us when we say that it has a big soul and a team of truly loving people; PS8- The release is here: elc.deciem.com) 🙈🐒🐒🐒❤️❤️❤️

The optimist in me wants to say good for them! And that this new injection of money will seriously improve their production and distribution, particularly considering the issues they had upon the recent launch of their first colour cosmetics.

The pessimist in me realizes that The Estée Lauder Companies is one of the world’s largest cosmetic conglomerates, with brands like Clinique, MAC, Too Faced, Bobbi Brown, Tom Ford, Becca, Origins, Smashbox, La Mer, Aveda, Jo Malone, Le Labo and more under its umbrella. It seems possible that formulations might become altered, prices may start to increase, and some of the things that I personally liked about the company will change: being local, cruelty-free (Estée Lauder is not cruelty-free), and the values they claimed to have about honesty in skincare.

Each box DECIEM mails out has ABNORMAL BEAUTY COMPANY emblazoned on it in bold, sans-serif letters. It rings a bit false now that there’s a beauty behemoth behind the scenes.

Deciem box

In any case, Brandon Truaxe will remain DECIEM’s CEO (he has previous with launching a company only to sell it, and was also a founder of Indeed Labs). The company’s fans, including myself, will have to hope that this move allows DECIEM to grow comfortably, without losing sight of what made them so very popular in the first place.

•••••

This week, I test drove Canadian skincare brand DECIEM’s first foray into color makeup with one of their two new foundations.

In April, they released a Serum Foundation and a Coverage Foundation under one of their brands, The OrdinaryI picked up both in the color 2.0YG (Light Medium, Yellow Undertones with Gold Highlights) for my NC25–30 skintone.

Deciem The Ordinary Colours Serum & Coverage Foundations in 2.0YG, bottles

Deciem The Ordinary Colours Serum & Coverage Foundations in 2.0YG, color labels

Last week, I reviewed the Serum Foundation, and I wasn’t a huge fan.

Today, I’m reviewing the Coverage Foundation, which, obviously, is meant to provide more coverage. It claims a light cream texture, full coverage, higher pigmentation than the Serum Foundation, and a semi-matte finish. The shade I got, as indicated by the “G” in the name, has additional subtle gold highlights mixed in.

Sounds good to me!

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Deciem The Ordinary Colours Serum & Coverage Foundations in 2.0YG

DECIEM — The Ordinary Serum Foundation (2.0YG) Review

This week, I test drove Canadian skincare brand DECIEM’s first foray into color makeup with one of their two new foundations.

In April, they released a Serum Foundation and a Coverage Foundation. I picked up both in the color 2.0YG (Light Medium, Yellow Undertones with Gold Highlights) for my NC25–30 skintone.

Deciem The Ordinary Colours Serum & Coverage Foundations in 2.0YG, bottles

Deciem The Ordinary Colours Serum & Coverage Foundations in 2.0YG, color labels

Today, I’m reviewing the Serum Foundation, which is the more lightweight version. It claims a light serum texture, medium coverage, excellent pigmentation, and a semi-matte finish. The shade I got, as indicated by the “G” in the name, has additional subtle gold highlights mixed in.

The formula is fairly liquid and serum-like, and it is indeed well-pigmented.

Deciem The Ordinary Colours Serum & Coverage Foundations in 2.0YG, swatch

This foundation also has SPF15, though it can only be claimed in the EU:

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Marcelle Face Powder, Translucent

Throwback Thursday! Marcelle — Face Powder (Translucent) Review, Plus a Massive Loose Powder Cost Comparison Chart

For non-Canadians, Marcelle is a Canadian cosmetic brand that has been around for a very, very long time.

Marcelle and Annabelle are the mass market cosmetic lines owned by Québec-based Groupe Marcelle, and they are practically ubiquitous in Canadian drugstores. Groupe Marcelle, also very recently acquired Lise Watier, a luxury Canadian cosmetic brand, to add to their drugstore lineup.

While Annabelle is better known for makeup (I even remember their squat little oval nail polish bottles from the ’90s, though sadly, I never purchased any), Marcelle is probably best known for skincare and the product I’m reviewing today: their Translucent Face Powder, which has been around for ages.

Marcelle as a brand never appealed much to me—probably because they don’t sell nail polish, ha! Jokes aside, their face products always seemed a little too pink-toned for my warm-toned skin, and while their popular eye makeup remover works well and is well-priced, I’d rather pony up a little bit more for something better. Their makeup packaging is also decidedly ho-hum and a bit lost in the ’90s, and reminiscent of Almay’s stodgier sister.

However, at the end of 2014, I was in the market for a new loose face powder and I picked up Marcelle’s Face Powder in Translucent. It was a total whim, since I didn’t even wait for it to go on sale. Of course, I paid CA$14.99 at Shoppers Drug Mart, and then it went on sale the week after.

I can’t say it wasn’t worth full price, though. The tub is gargantuan.

It holds 2.4 oz / 70 g. Do you know how much loose face powder that is?!

Loose Powder Cost Comparison Chart

Because I have insomnia, I compiled a table of loose powder prices by weight. Note that this Marcelle powder can be found at Well.ca and some drugstores for $14.99, though Marcelle’s website lists it at $15.95. I’m using the cheaper price since that’s what I see in drugstores, where one is more likely to buy it. (But even at $15.99, it still ranks as the best value on this list.)

Then, this morning, I went and scoped out a couple others in-store (Joe Fresh, Quo, and Iman).

All of the following 85 (yep) loose powders are available in Canada, and prices are listed in $CA. [2017-10-28 EDIT: This chart is now being updated on the Product Value: Loose Powder page.]

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tarte Empowered Hybrid Gel Foundation in Light Neutral

tarte — Empowered Hybrid Gel Foundation (Light Neutral) Review

Last month, I jumped on tarte’s Custom Beauty Kit deal and chose their Empowered Hybrid Gel Foundation as part of my set.

From tarte:

A poreless, full coverage gel foundation with skin-smoothing hyaluronic acid.

tarte only offered a limited number of foundation shades as part of the deal (which strikes me as very odd, as wouldn’t you want as many people as possible to be able to try out your foundation during such a sale?). Luckily, I was able to find what I thought would be a good match in Light Neutral, which is described as light with pink and yellow undertones.

I’m about an NC25–30, but there was no Light-Medium Neutral, and Medium Neutral looked too deep. Normally I would also have gone with Light Sand instead, which is light with yellow undertones, but I found myself having issues with too-yellow foundations of late, so I went with the neutral shade, instead. I can’t remember whether Light Sand was one of the sale options, either.

So, before the foundation arrived, I was worried that Light Neutral might be too light (as I often find myself in between the Light and Light-Medium shades of foundations) and too pink/peach.

tarte Empowered Hybrid Gel Foundation in Light Neutral

I swatched it when it arrived, and on the back of my hand, it did appear a bit too beige for my skintone (though happily, not too pink nor too peach):

tarte Empowered Hybrid Gel Foundation in Light Neutral, swatch

I had to remind myself, however, that my hands have gotten a bit tanner now that it’s spring/summer, and also a little more yellow-toned than my face.

Here it is spread out a little more on my hand:

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Deciem The Ordinary Colours Serum & Coverage Foundations in 2.0YG

DECIEM — The Ordinary Colours Serum & Coverage Foundations (2.0YG) Swatch & First Impression

In April, skincare company DECIEM released their first ever The Ordinary Colours makeup in the form of two foundation products. And, in keeping with The Ordinary’s high-impact, low-cost business model, the foundations are both a mere CA$6.70 for each 30 mL bottle. Isn’t that wild?

So, as you’d imagine, they were extremely popular products and the company ended up having trouble fulfilling all the orders in good time. They released an explanation and an apology, and I was delighted when my foundations finally arrived!

I’d ordered each one separately, since the Serum Foundation was released shortly before the Coverage Foundation; the first order arrived last week and the second just came yesterday. [2017/06-16 EDIT: I have now reviewed both foundations: Serum Foundation and Coverage Foundation.]

Both foundations come in the same range of 21 shades, which is quite impressive. Here is their handy Shade Guide. I ordered both products in the same shade: 2.0YG (“Light Medium yellow undertones with gold highlights”) for my NC25–30 skintone. The “2.0” indicates it is the lightest of the medium shades, the “Y” indicates it is yellow-toned (P = pink and R = red), and the “G” indicates a very fine metallic gold effect (S = silver effect, and most shades do not have a metallic effect at all).

For some reason, 2.0Y does not exist. 1.2Y seemed too light and 2.1Y too dark, so I threw caution to the wind and went for the gold effect.

Deciem The Ordinary Colours Serum & Coverage Foundations in 2.0YG

The Serum Foundation is described by DECIEM as a “lightweight pigment suspension system with moderate coverage“.

The Coverage Foundation, by contrast, is a “high-spreadability pigment suspension system with high coverage“.

Deciem The Ordinary Colours Serum & Coverage Foundations in 2.0YG

As you can see, the colors look very close in their bottles (at least I am pretty sure that the bottles are clear—the foundations fully coat the insides!), with the lighter-coverage Serum formula appearing just a hair lighter/less yellow-toned.

I am also very thankful that the bottles are plastic! I am always so leery of accidentally breaking The Ordinary’s glass skincare bottles. These foundation bottles and their pumps feel nice, with a slightly matte finish.

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