I only splurge on fancy lipsticks now and then, but when I found out that Chanel had recently reformulated their Rouge Coco Lip Colour (the full name is now Rouge Coco Ultra Hydrating Lip Colour) and introduced some new shades, including one named Arthur, I got it immediately. Marketing, eh?
I can’t believe I still haven’t found a lipstick named for me (I have a NARS that comes close, but no cigar), but lo and behold, there is one for my little peanut. Chanel, however, named it after Cpt. Arthur “Boy” Capel, a muse of the legendary Coco Chanel. I imagine the Chanel Boy Bag was named for him, as well. He has been portrayed a few times in film, once by Timothy Dalton (I often get slaughtered for this, but he’s the best Bond after Craig, imo!).
Anyway, I would have picked up Arthur (440) even if it was a glittery neon purple, but thankfully for me, it’s a coral-toned red.